Search Engine Optimization, InfoSec and Ethical Hacking
TrustRank places a core vote of trust on a seed set of reviewed sites to help search engines identify pages that would be considered useful from pages that would be considered spam. This trust is attenuated to other sites through links from the seed sites. TrustRank should be combined with PageRank to significantly improve search relevancy.
Below is a graphical representation of the Seach Engine Click Through Rate based on the AOL Data Set which was leaked back in 2006. The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs.
“Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”
