In late July 2010 Yahoo!’s announced they had started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. Fast forward to August 24, 2010, Microsoft Bing is now powering 100% of Yahoo!’s organic and paid search results in the US and Canada. For now only the English language is cut over, but Microsoft promises to add additional languages in the near future.
What does this mean for Webmasters and SEO’s? It means that it is important to be familiar with how the Bing crawler interacts with your site. After the full algorithmic transition is complete, you will only need to optimize for one crawler (Bing).
This is a great milestone for Bing and Yahoo!, but is it a great thing for SERPs?
What do you think?