Google’s announcement this past Friday (August 21st 2010) has many SEO talking. Everyone is well aware that Google makes approximately three hundred algorithm changes a year, which equates to roughly 1 change per day. This time Google accompanied an algorithm update with an announcement on their Google Web Central Blog.
So what’s the announcement? Here it is. “Showing More Results From A Domain”. Google announced a tweak designed to surface multiple pages from a single site for relevant queries.
“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”
This change does not come without controversy, many SEO are screaming similarities to “Mayday”. What are your thoughts? I would love to hear from you.