A.F. (Analytics Forgetfulness) is a problem that all website owners encounter. Like many others I have been overly obsessed with Search Engine Optimization and building links that I have neglected the actual visitors who land on my site.
Sure I check my Google Analytic stats every now and again, but what value is this truly providing me? GA gives website owners a false sense of security IMHO. What we tend to forget is that GA tracks links on any given page. Sure it can give you a pretty overlay on a map, but what does this mean? What does this translate to? I’m really not sure to tell you the truth.
Recently I decided to concentrate less on driving new visitors to my site and focus on “Converting” the visitors I actually have. Google Analytics did help me identify my ‘poor’ conversion rate 34% to be exact.
So the quest began, I had no idea what visitors were truly clicking on? What was driving them away? What was causing them to not convert? Oh no what do I do? How do I find out? Help!!
Crazy Egg to the rescue, they offer four views which you can see described below:
Overlay – Learn more about each element on your page.
List – Learn more about each element on your page.
Heat Map – A picture of where people clicked on your site. This tells you what’s hot and what’s not.
Confetti – Dig a little deeper and find out where people click based upon the things like: Top 15 Referrers, Search Terms, Operating System, Browser, etc…
To get started with Crazy Egg you sign up for $9 which will allow you to track up to 10 pages and 10,000 visits. You’ll need to add a piece of JavaScript to the pages you want to track. The sign up process is simple and painless, adding the JavaScript is just as simple and the same code is reused across all pages you wish to track.
After installing the JavaScript and tracking for just a few days I was easily able to identify the “Problem” areas in my design and adjust accordingly. After making the changes my conversion rate has increased to 76.5% which is more than double. It’s simply CRAZY! Or rather CRAZY SIMPLE!
In conclusion Crazy Egg is a must have tool to compliment Google Analytics and for the price you would be Crazy to pass it up.
About Dinesh MistryI am a full time Security Professional, Ethical Hacker, and overall technology enthusiast. I also enjoy working on Search Engine Optimization as time permits.
I just started using Crazy Egg as well. I picked it up from SumoApp, fantastic deal. The app is awesome. Easy to use and very visual.
Can you explain what kind of changes and adjustments you made after using Crazy Egg?
Alex,
Sure. So just to be clear this was for another site not this one. What I learned was that most all of the visitors clicked links on the left hand side of the screen; I initially had 2 navigation areas (left & right). I was able to notice that 80% of clicks occurred on the left side which meant my navigation (and ultimately content/pages) on the right was only seen by a few visitors. Switching the navigation 100% to the left, increased my click thru, which lead to an increase in conversation rate. Visitors were able to actually find the products they were looking for!