A.F. (Analytics Forgetfulness) is a problem that all website owners encounter. Like many others I have been overly obsessed with Search Engine Optimization and building links that I have neglected the actual visitors who land on my site.
Sure I check my Google Analytic stats every now and again, but what value is this truly providing me? GA gives website owners a false sense of security IMHO. What we tend to forget is that GA tracks links on any given page. Sure it can give you a pretty overlay on a map, but what does this mean? What does this translate to? I’m really not sure to tell you the truth.
Recently I decided to concentrate less on driving new visitors to my site and focus on “Converting” the visitors I actually have. Google Analytics did help me identify my ‘poor’ conversion rate 34% to be exact.
So the quest began, I had no idea what visitors were truly clicking on? What was driving them away? What was causing them to not convert? Oh no what do I do? How do I find out? Help!!
Crazy Egg to the rescue, they offer four views which you can see described below:
Overlay – Learn more about each element on your page.
List – Learn more about each element on your page.
Heat Map – A picture of where people clicked on your site. This tells you what’s hot and what’s not.
Confetti – Dig a little deeper and find out where people click based upon the things like: Top 15 Referrers, Search Terms, Operating System, Browser, etc…
In conclusion Crazy Egg is a must have tool to compliment Google Analytics and for the price you would be Crazy to pass it up.