Search Engine Optimization, InfoSec, Ethical Hacking, Pen Testing & Gadgets
TrustRank places a core vote of trust on a seed set of reviewed sites to help search engines identify pages that would be considered useful from pages that would be considered spam. This trust is attenuated to other sites through links from the seed sites. TrustRank should be combined with PageRank to significantly improve search relevancy.
Below is a graphical representation of the Seach Engine Click Through Rate based on the AOL Data Set which was leaked back in 2006. The dataset contained 36,389,567 search queries with 19,434,540 clickthroughs.
“Obviously, everyone knows that the #1 spot on Google is where you want to be,” says Chitika research director Daniel Ruby. “It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.”
Now that Yahoo has begun showing BING search results, it is more important than ever to optimize for BING right?
The simple answer is no.
The actual question that should come to everyone’s mind is will this comprise my overall SEO efforts.
Search Engine Optimization is not magic; this topic is well documented. Many if not all of the SEO methods are shared across all the major search engines, with slight weighting differences amongst them. If you follow good SEO practice you will rank well on all SERPS.
There are however some interesting observations I have made. BING & Google both at first glance seem to weigh On Page SEO very similarly. However Off Page SEO seems to influence BING a little more. BING appears to give more trust to aged domains, along with target keywords anchor link positioning.
With that being said my personal opinion is that you should concentrate on good OVERALL SEO rather than worrying about a specific search engine.
Remember content is king.
