From the category archives:

SEO Case Studies

Still playing in the Google SandBox

by Dinesh on December 12, 2009

It has been a little less than a week and it appears that Google has decided to let the the site start playing with the rest of the internet. Over the past week the SERP for “Personalized Children’s Book” has shifted from 180’s to the 120’s that a pretty decent drop for a week.

This begs the question, Is this a result of being “released” from the Google age delay filter?, or just the mere fact that Google has index additional pages and is slowly building and calulating our Page Rank.

We have made a few changes to the site, minified the Javascript and CSS which I will talk about a later time, compressed images and added a few more backlinks. Today is exactly 2 months from the day the domain was registered so I am happy with the way things are shaping up so far.

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I have read many articles and speculations about the so-called Google “Sandbox” or “Age Delay” filter, from what I have experienced it seems that such a filter does exist. Performing a query for allinanchor:”personalized children’s books” which is the top keyword/phrase I am targeting results in the site being listed on page 2/3  yet querying for keyword/phrase “Personalized Children’s Books” has us on page 18/19.

So how long does this filter apply? How long will the site be “Sand Boxed”? No one really knows the answer to this, but the speculation is that for new domain’s with similar content / material Google wants to keep the ”Age Delay Filter” for approximately 6-12 months. Is this fair? I am partial to both opinions it will help reduce spam sites ensuring the site/domain is something that is going to be around, but on the other hand legitimate sites will take a penalty for quite some time reducing the potential traffic.

Let’s see how long Google makes our site play in the “Sand Box”.

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SEO Case Study – www.MyFairyTaleBooks.com

by Dinesh on December 4, 2009

So I have been doing a lot of work with SEO for my wife’s website http://www.MyFairyTaleBooks.com she sell’s Personalized Children’s Books and is playing in a pretty competitive online marketplace. I will be using her site as my case study and be reporting on how my SEO strategies are coming along.

Stay Tuned…

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