Aug
31
2010

Web Browser Statistics – 2010

Over the past couple of years it appears that the demise of Internet Explorer 6 has finally reached some momentum. I do concede this may not be true in larger organizations where simple changes like upgrading a Web Browser to a newer release can be a very large undertaking.

However: Looking back at my 2010 analytic stats I can see the increase in Internet Explorer 8 adoption amongst the general home user (my target demographic). What I do find interesting is that IE7 seems to have had a very small adoption rate. This may be in part due to the commercials Microsoft has released promoting the “Enhanced Security” features of IE8.

Below are two images showing the different browser distribution of my visitors and more importantly drastic trend to move away from Internet Explorer 6.
type of browser Internet Explorer Version Chart

Aug
25
2010

Crazy Egg – A Must Have Analytics Tool

A.F. (Analytics Forgetfulness) is a problem that all website owners encounter. Like many others I have been overly obsessed with Search Engine Optimization and building links that I have neglected the actual visitors who land on my site.

Sure I check my Google Analytic stats every now and again, but what value is this truly providing me? GA gives website owners a false sense of security IMHO. What we tend to forget is that GA tracks links on any given page. Sure it can give you a pretty overlay on a map, but what does this mean? What does this translate to? I’m really not sure to tell you the truth.

Recently I decided to concentrate less on driving new visitors to my site and focus on “Converting” the visitors I actually have. Google Analytics did help me identify my ‘poor’ conversion rate 34% to be exact.

So the quest began, I had no idea what visitors were truly clicking on? What was driving them away? What was causing them to not convert? Oh no what do I do? How do I find out? Help!!

Crazy Egg to the rescue, they offer four views which you can see described below:

Overlay – Learn more about each element on your page.
List – Learn more about each element on your page.
Heat Map – A picture of where people clicked on your site. This tells you what’s hot and what’s not.
Confetti – Dig a little deeper and find out where people click based upon the things like: Top 15 Referrers, Search Terms, Operating System, Browser, etc…

To get started with Crazy Egg you sign up for $9 which will allow you to track up to 10 pages and 10,000 visits. You’ll need to add a piece of JavaScript to the pages you want to track. The sign up process is simple and painless, adding the JavaScript is just as simple and the same code is reused across all pages you wish to track.

After installing the JavaScript and tracking for just a few days I was easily able to identify the “Problem” areas in my design and adjust accordingly. After making the changes my conversion rate has increased to 76.5% which is more than double.  It’s simply CRAZY! Or rather CRAZY SIMPLE!

In conclusion Crazy Egg is a must have tool to compliment Google Analytics and for the price you would be Crazy to pass it up.

Aug
24
2010

Yahoo! Transitions Organic Search Back-End to Microsoft Platform

ComScore ImageIn late July 2010 Yahoo!’s announced they had started testing organic (also referred to as algorithmic) and paid search listings from Microsoft for up to 25 percent of Yahoo! Search traffic in the U.S. Fast forward to August 24, 2010, Microsoft Bing is now powering 100% of Yahoo!’s organic and paid search results in the US and Canada. For now only the English language is cut over, but Microsoft promises to add additional languages in the near future.

What does this mean for Webmasters and SEO’s? It means that it is important to be familiar with how the Bing crawler interacts with your site. After the full algorithmic transition is complete, you will only need to optimize for one crawler (Bing).

You should check out the Bing Webmaster Center for all the latest info, tips and tools, including some significant updates to Bing’s webmaster tools.

This is a great milestone for Bing and Yahoo!, but is it a great thing for SERPs?

What do you think?

Aug
24
2010

Google Showing More Results From A Domain

Google’s announcement this past Friday (August 21st 2010) has many SEO talking. Everyone is well aware that Google makes approximately three hundred algorithm changes a year, which equates to roughly 1 change per day.  This time Google accompanied an algorithm update with an announcement on their Google Web Central Blog.

So what’s the announcement? Here it is. “Showing More Results From A Domain”. Google announced a tweak designed to surface multiple pages from a single site for relevant queries.

“For queries that indicate a strong user interest in a particular domain, like [exhibitions at amnh], we’ll now show more results from the relevant site,” says Google software engineer Samarth Keshava. “Prior to today’s change, only two results from www.amnh.org would have appeared for this query. Now, we determine that the user is likely interested in the Museum of Natural History’s website, so seven results from the amnh.org domain appear. Since the user is looking for exhibitions at the museum, it’s far more likely that they’ll find what they’re looking for, faster. The last few results for this query are from other sites, preserving some diversity in the results.”

This change does not come without controversy, many SEO are screaming similarities to “Mayday”. What are your thoughts? I would love to hear from you.

Aug
23
2010

The Concept Of TrustRank

TrustRank places a core vote of trust on a seed set of reviewed sites to help search engines identify pages that would be considered useful from pages that would be considered spam. This trust is attenuated to other sites through links from the seed sites. TrustRank should be combined with PageRank to significantly improve search relevancy.

TrustRank